When I told my friends and family that I was going to focus full time on building a business, the first question I always got was
“What kind of business?”
A publishing/media company that provides consumers/businesses with solutions to problems.
“What kind of problems? How will you know it is a problem?”
Good question. I don’t know yet what kind of problems. I will study my market to see what they are having difficulties with. I will put myself in the places they visit i.e. visit forums, read their publications etc.
I will know it is a problem, if a lot of people in my market are asking a question about a specific thing (yes, this is a simplistic answer.)
“What is your market?”
Don’t know yet. I have a couple of ideas. I’ll research them a little and run a few tests to see if it will be profitable. (actually I will be working within a specific niche within a big market)
“Profitable?”
Yes, profitable. I am building a business. In return for the profits, I will provide excellent value to my customers.
“Where will you find customers?”
I will start on the internet first. People are always looking for information. There are tools that will tell me what they are looking for. There are forums where they hang out. There are other websites they visit.
I’ll place ads on Google, I will place ads on other web sites. There are many places I can find customers.
And on and on and on, the questions would go.
The business model as it is layed out currently is a direct marketing model…Implemented on the internet…With the specific goal of building a house list…With whom I/my business will build a relationship with…To whom I will provide value…Who in turn will pay me money in the form of buying my products.
See, simple isn’t it?
Business models are fluid like anything else. Results will dictate which way the business will go.
You can see exactly what I am doing on a day to day basis. The only thing I will not reveal is the specific market/niche that I will be testing/working on.
All projects/niche testing will have code names.
I will start testing Niche Alaska today.
Stay tuned folks. It will be a wonderful journey.
Laugh with me…Cry with me…Celebrate with me…Maybe even start your own journey towards Ultimate Freedom with me.